Woolite wanted to reach a fashion-forward audience and position the brand as the ultimate accessory for their favorite looks.

So we created the Woolite Washed Boutique in partnership with five notable designers: Dannijo, Felix Rey, LNA, Laundry by Shelli Segal, and Timo Weiland.

During NY fashion we gave consumers the chance to get their hands on our exclusive ‘pre-washed’ collection that demonstrated how thanks to Woolite's unique formula, your favorite looks can feel and look like new wash after wash.

The boutique voted #2 pop-up during fashion week and Shecky’s favorite venue.